Columbia Broadcasting System

CBS can trace its origins to the creation, on January 27, 1927, of the "United Independent Broadcasters" network. Established by New York City talent agent Arthur Judson, United soon looked for additional investors; the Columbia Phonographic Manufacturing Company (also owners of Columbia Records), rescued the company in April 1927, and as a result, the network was renamed "Columbia Phonographic Broadcasting System." Columbia Phonographic went on the air on September 18, 1927, from flagship station WOR in Newark, New Jersey, and 15 affiliates. Unable to sell enough air time to advertisers, on September 25, 1927, Columbia sold the network for $500,000 to William S. Paley, son of a Philadelphia cigar manufacturer. With Columbia Phonographic's removal, Paley streamlined the corporate name to "Columbia Broadcasting System." Paley believed in the power of radio advertising; his family's company had seen their "La Palina" cigar become a best-seller after young William convinced his elders to advertise it on Philadelphia radio station WCAU.

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